Founder Chris Cayden began working as a graphic designer in 1992, creating flyers for a local radio station while a freshmen in college. From there he worked for newspapers, production houses and publishing firms in Pennsylvania, gaining experience and an eye for detail and clean, crisp design.  In 2003, he moved to New York and attended The New York Film Academy.  Upon graduating he began working with such clientele as cinematographers, filmmakers, production companies, actors and film festivals.

Today his design work can be seen world-wide on film related sites as well as Monster, Careerbuilder, MySpace, and various web sites in New York, London, Ireland, Russia, and Australia.